Want To Protect your Website from Digital Ad fraud?


Websites employing Google AdWords and comparable Pay-Per-Click (PPC) services have good reason to be concerned about click fraud. So, should you spend money on PPC to make money? While these paid advertisements are excellent for online marketing, fake clicks will turn off potential customers and empty your wallet. Because Google Ads is a platform for producing money, scammers; examining ways to make quick money. It affects the quality score of your brand and website without the service of  click protect.

Scams prey on everyone.

Scams prey on people of different ages, socioeconomic origins, and income levels. There isn’t a demographic that is more likely to fall for a scam; every one of us could fall victim to one at some point. So, you must use click protect to ensure your site safety. Scams work because they appear to be real and surprise you when you least expect them. Scam you out of your money or personal information artists are becoming more sophisticated and utilising new technology goods significant events.

Two websites used in cross-domain embedding

The fraudster issue utilises an iframe to place the higher-quality website over the much-trafficked, low-quality one. In this approach, websites containing brand-unsafe content, such as pornography, hate speech, fake news, etc., can monetise their traffic by displaying advertisements to their users from a brand-safe setting. It is unrelated to the visitor and deceptive to the marketer.

Specialised browsers

Bots can utilise custom browsers to visit any website on the internet, and these bots can modify any URL to appear to be the URL of a premium website. The advertiser receives a notification that their ad delivered on a website not placed after URL discovered.

Ad stacking

Pixel stuffing is not the only technique for cramming more adverts onto a publisher’s website than there is room. Ad stacking is a tool that fraudsters can use to convert one ad placement into numerous ones. Imagine yourself in a bookstore, browsing the aisles and looking through books to understand ad stacking. You can only see the cover and not the pages. It is comparable to what users encounter when they visit website adverts layered on each other.

Fake supply

The remedy for ad injection and domain spoofing is the adoption of industry standards. The IAB has to stop domain spoofing by introducing click protect, a list file of approved ad providers that publishers can add to their websites. Since then, it has embraced by 80% of publishers of programmatic video ads.

Click protect created more recently to reduce fraud on mobile, while the tool currently tries to prevent ad injection.

Unreal traffic:

One of the most common types of ad fraud is traffic manipulation, which includes bots, ad stacking, click farms, and pixel stuffing. The answer is the developing technology created to counter such tactics, which can identify and respond to ad fraud at various stages of the transaction process. It can get used to block users from placing bids in auctions that contain questionable sites, IP addresses, or even ID during the pre-bid phase.  If the technology doesn’t identify a threat until after the advertisement has served can notify the fraud and not register the bogus impression, logging it for future bids to avoid.