Main Terms Used in SEO Positioning of a Site


SEO (Search Engine Optimization) is a set of techniques that, through on-site and off-site optimizations, allows your site to reach a ranking among the top organic (non-paid) Google results from every time a user types a query (query) on the search bar. When a user searches on Google, either in written or spoken form, the search engine shows the most relevant results for that query (for example, “law firm”).

The SERP can contain various results; it is not uncommon to find videos or images for certain queries. However, the most relevant distinction is between paid ads that appear at the top labelled “Ad” and free organic results, which appear immediately below.  Organic ones are solely dependent on SEO. SEO services India helps to achieve good ranking on search engines.

How does the positioning on Google work?

There are three criteria governing positioning on Google:

  • Relevance, i.e., the degree of semantic proximity between the user’s search and the text contained within the page;
  • Relevance, or the importance of information for the end-user;
  • Authoritativeness of the site, assessed based on the citations (external links) received from other sites that deal with the same issues and the age of the domain, i.e., how long the site has been online.

Most of the world’s population is connected to the internet in one way or another, and how they spend some time of their day using social media or other tools to enjoy content on the internet. In general, there are benefits to customizing your site’s graphics to different display sizes through website designing company in India.

In fact, not only today the number of people connected to the internet is double what they connected ten years ago, but the number of companies, entrepreneurs, and e-commerce that sell their products or services using the internet and digital channels has increased a lot. So it has become more difficult for anyone to get noticed, and if you need to emerge, you need to master the tools of digital marketing or turn to a professional or an agency that can help you gain market shares.

Even for the design of a website, the rule applies: the better the design, the easier it will be to create. It does not matter whether you are building a website for your company or yourself or that you are perhaps developing it for someone else: the design of a page is a fundamental element for success. It is advisable to budget enough time to find the right idea and conceive and improve the website. To find an appropriate and compelling structure for your page, you need to consider the following points.

Before creating a page design, it should be clear what you want to achieve and how long. Therefore, it would be useful to ask: what is the purpose of your site? The answer is the basis of the entire project, so each component of the homepage should orient itself towards the success of the set goal. A website is generally the business card of a company or an institution.

Ultimately, whether you are proposing a commercial offer or choosing to provide information, every web admin needs to know which group he is trying to join. Content and presentation standards are set in many areas. It is important to pay attention to the expectations of these types of users, especially if your site deviates from the current pattern.

Sitemap structure.

There are many indicators to determine the structure of a web page. To perform this task, Digital Marketing Agency in India recommend creating a sitemap that reproduces the structure of pages and links on individual pages. To get an overview, see the hierarchy of your internet pages with pen and paper, or view them directly on your computer. The Sitemap creates links to your site, ranks each page by importance, and briefly describes the programmed content. Of course, the page structure should remain clear, and there should not be too many subpages in each category.

Website design

Creating a Sitemap is related to a draft of a website design. When choosing a layout, decide where the menu should be inserted, how users should access submenu items, and where the website logo should be placed. Other elements covered by a layout draft depend on the content. Other potential site features that are incorporated and reflected are:

  • Comment function for visitors.
  • Links to social networks and buttons for social networks.
  • Sponsorship ads, banners, and video
  • Links to affiliate companies advertising on the site