If you want to boost traffic, enhance conversion rates and increase your brand’s awareness, one of the finest strategies to do all of these is pay-per-click or PPC. Your business’s overall growth and success can be enhanced with the help of PPC marketing conducted by various Digital Marketing Agency. However, before we get into the PPC management step-by-step, you need to know the definition of pay per click.
What is pay-per-click?
PPC, or pay per click, is an online advertising model where an advertiser needs to pay the publisher every time his link gets clicked by the user. Sometimes, PPC is also known as CPC or cost-per-click. A few of the most common and popular platforms for PPC advertising are Google ads, Twitter ads and Facebook ads.
Given below is a stepwise process of PPC advertising that is followed by almost all SEO services:
Step 1: Keep budget in mind and set goals
First and foremost, you have to figure out what you want from the PPC campaign that you are about to develop for your business or brand. Also, defining the goals will help you choose the most suitable platform and ad type. Some of the standard PPC campaign goals can be generating leads, increasing site traffic, driving sales and raising awareness of brands. Whatever goal you set will define your campaign. For example, if your goal is to drive sales, you should invest more in the search.
Step 2: Targeting audience
Targeting an audience can be done perfectly by using AdWords and via social media. Your advertising options will be determined by the kind of audience your target and their position in your business’s sales funnel. In AdWords, the fundamental idea behind targeting keywords is to understand the intention of the buyers. For this, you need to target the three types of intent keywords – transactional, informational and navigational. When targeting an audience on social media, set parameters like demography, behaviour, interest, etc.
Step 3: Optimize landing page
When targeting many keywords, developing an innovative landing page can be a tough job. However, if you direct users to generic landing pages, it is a waste of time and money. Not only are they less likely to get converted, but they also affect your quality score. Therefore, the PPC campaign of your business or brand should be such that it can build a strong connection between landing page optimization and the target audience.
Step 4: Optimize and build a structure of the landing page
Once you have optimized your landing page, now is the time to create relevant ads for your page. When creating ads, your main goal should be to explain the unique selling proposition to your users and show them the offers your brand or business offers. For this, you can experiment by using attractive graphics, videos, infographics, and other unique elements that can optimize your content. Recently, AdWords has helped a lot in this context. You can create different headlines, extensions and call to action using AdWords. So, once you have the rough structure of your account ready, you can efficiently work on it.
Step 5: Develop CTR of high quality
The more you optimize your ad campaign, the more will it integrate well into the ads. Here, your primary focus should be on the keywords that you can target and other targeting features that can help drive more traffic to your site. To consider display, search, and social ads, there are some metrics that you need to follow. They are conversion rate, CTR, CPC, CPA, etc.
Therefore, the five strategies mentioned above will develop a unique and attractive pay per click advertising by optimizing the materials you provide. If you do not feel confident enough to create a PPC campaign, you can take helpfrom any reliable digital marketing agency.