If you want to make money from the web, it’s not as simple as setting up a Shopify store and just generating sales. If it was that easy, no one would be going into an office and working in the normal workforce. This is Sahrish here from Hyper-Loop digital marketing and today I will be talking about how to sell products online.
Question for you? How many sales are you generating? Leave a comment on a Hyper-Loop digital marketing website.
So you are wondering what that one thing is? It’s persuasive copy. No I am not talking about a tool or anything like that. It really is copy. Just think of it this way, someone lands on your site, whether you do ads or SEO or email marketing, they check out this product they are selling, but then, they don’t see much. They just see a few sentences, may be a picture. You think they are going to buy? No, that’s why over 95, 98, 99% of your visitors don’t convert. And that’s why you are creating e-commerce products, putting them on your store and you are like, huh why am I not getting any sales? It’s because of the copy.
You are not interacting with the person. When you go to a physical store, you are interacting potentially with a salesperson. That salesperson guides you, they help you, they guide you on size or try on for this shirt or like oh, this looks good, oh no, that doesn’t look good, you shouldn’t get that, but instead, you should get this etc. You don’t have that on the web.
So, what do you have to do to convince people to buy? You need persuasive copy. So now that you know that it’s persuasive copy, let’s go over a few things that you can do to make sure that your persuasive copy is truly persuasive.
Tip # 1
Tip number one is, talk about the benefit. It’s not just about hey, I am selling this product, it’s about the solution that, that product is giving people to their problems. For example, if you are selling toilet paper, and toilet paper, the one they are selling is so soft people don’t have a rough bum from that, your solution is ultra-soft toilet paper. It will make you feel like your bum is sitting on clouds. I am making it up. And if your reviews on that page enforce that, you are going to get more sales, right? So, you have to talk about the solution and the benefit that your solution is providing.
Tip # 2
The second tip I have for you, persuasive copy isn’t just copy. A picture says a thousand words. So, if you are amazing in your e-commerce product, you will do really well. Taking professional pictures, 360 degree view cameras, showcasing your products, all this stuff will help boost sales and conversions.
Tip # 3
The third thing, reviews. The copy isn’t just about how much can you convince people to buy your product, it’s also how much can other people convince others to buy your product. You need a lot of reviews on your site. Whether they are bad reviews or good reviews, let them all though because they will help tell other people if they should be buying your product.
Tip # 4
The fourth tip when it comes to persuasive copy, you need to make sure you go really in depth on every little thing that your product provides, every features, every nook and cranny of it. Think about any objections someone has when it comes to buying your product. If you answer all those objection in the copy, you will get more sales.
There are a lot of other things related to selling products online besides enumerated above. If you need any kind of help to boost your online business do contact with Hyper-Loop digital marketing. Our experts will guide you with this.